What else is happening?
Take a sneak preview of the mock up example of one of the posters/press ads in the Recycle Week Campaign Guide. Following your feedback via the Recycle Now Advisory Panel, we are featuring four material streams - aerosols, plastic bottles, glass jars and magazines. These can be used as they are or adapted to suit your local messages. They will be ready to download by the beginning of May.
A range of advertising 'strip ads' are coming soon too! Sorry, no examples to show you yet as we are seeking approval from some big brand names, but keep an eye on the website - they'll be there shortly.
HOT OFF THE PRESS! This year our media partner is the Mail on Sunday who will be producing an eight page bound leaflet on Sunday 1st June, with follow up editorial after Recycle Week has ended. This will be accompanied with a microsite supporting the week for on-line readers. They will be following the recycling efforts of four 'families' from their reader panel and each family will have a "recycling expert" from WRAP to visit to show them "just one more thing they can do to make recycling even easier". The leaflet aims to tell the recycling story, bust some of those myths and show what happens to our recycling.