Recycle Week round up
In addition to all the fantastic events held by local authorities, some major brands and retailers took the opportunity to promote recycling too. Here is what they did...
Four iconic aluminium sculptures made out of Coke cans were commissioned by Coca Cola to mark the start of Recycle Week. The Angel of the North, A Bull (as in the Bull Ring - Birmingham), Big Ben and the Clifton Suspension Bridge captured the imagination of the public and are now on display or on tour in the local areas. If you didn't see them, take a look at the photos on Recycle Now
During Recycle Week, BRITA promoted their in-store water filter cartridge-recycling scheme. Customers can now return their used BRITA cartridges, which are 100% recyclable, to selected stores for recycling. The scheme is operating in stores across the country including Tesco, Argos, Robert Dyas and Cargo.
In TK Maxx stores, all single use plastic bags were removed from the checkouts and shoppers were encouraged to use specially designed 'bags for life' instead.
Repeating this theme and following on from a recent trial, the removal of single use carrier bags was extended to all of ASDA's 355 stores. A new 'bag for life' designed by Wayne Hemmingway was launched to support the initiative and all the point of sale during Recycle Week carried recycling messages. They also produced a new sustainable viral game called 'Landfill Bill' for their website and this has proved very successful going to No. 3 in the viral charts!