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HIGHLIGHT |
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The Love Food Hate Waste website received more than 18,800 hits during the week 6-12 July 2008, a record number of visits! See below how you can 'link to us', giving your readers access to an abundance of recipes and tips to help them reduce the food they waste. |
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Blue Skies and Balmy Evenings
Its a well known fact that everything tastes better in the open air, so now that summer is here its time to start eating alfresco again.
Outdoor eating comes in all shapes and sizes, from traditional English picnics to delightfully messy children’s parties, or a Mediterranean sprawl beneath the sun. Keeping all this food and drink fresh and cool in the warm summer weather is the real challenge. In the UK we are guilty of throwing away nearly half of the salad we buy. Every day we also manage to throw out nearly 1 million slices of ham, 1.2 million sausages and nearly 3 million tomatoes. Not to mention 300,000 unopened packets of crisps. The Love Food Hate Waste summer feature focuses on outdoor eating. Whether its food on the move or cooking for a crowd we have sizzling summer recipe tips and cool storage ideas to ensure everyone can make the most of their food this summer. Take a look at Love Food Hate Waste Partners for summer resources to use in your own Love Food Hate Waste campaigns.
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Campaign Success with Local Businesses
Have you considered creating a partnership with local businesses to promote your campaigns?
Kent Waste Partnership has been working with the largest employers in their area as part of the Love Food Hate Waste campaign they are running. Kent approached the companies' media departments and arranged to hold a 'special week', which included putting Love Food Hate Waste leaflets, posters and branded artwork on their intranets and in newsletters to raise the awareness of the campaign with staff. At the end of the 'week' the team spent the day at the company, talking to employees at break and lunch times. One canteen also featured Love Food Hate Waste recipes to give employees a practical demonstration of the campaign. The results of the overall campaign will be released later this year. If you would like to run something similar in your area, campaign resources are freely available on Love Food Hate Waste Partners and the events cost very little other than staff time. Why not try it in your area and get your campaign message to thousands of people too?
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Love Food Hate Waste at the BBC Summer Festival
June brought the BBC Summer Festival to the Birmingham NEC.
Love Food Hate Waste and our iconic fridge attracted crowds of people to the Sustainable Future Feature, all keen to know how they can reduce their food waste. Love Food Hate Waste advisors were on hand to provide people with handy tips and easy practical advice to help them waste less food. Our food storage quiz to 'Win a Food Rescue Pack' was a great success, with over 1,500 entries. Questions such as 'Can you store cheese in the freezer?' and 'What's the difference between Best Before and Use By dates?' proved a real talking point, and got people questioning their own food storage habits. The Food Rescue Packs, containing 10 useful kitchen tools to help keep food fresher for longer, are now on their way to the 25 lucky winners! If you are interested in running a similar competion, contact us for a copy of our quiz and competition entry form.
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Retailers are Proud to Support Love Food Hate Waste
Top tips from Love Food Hate Waste are helping Sainsbury's and Marks & Spencer shoppers to make the most of their fruit and veg.
These are just two of a number of retailers and brands supporting the Love Food Hate Waste campaign and helping their customers to reduce the amount of food they waste. Sainsbury's online shoppers can find out how to keep their fruit and vegetables fresher for longer with Sainsbury's online feature, whilst their instore shoppers will start to see storage tips on pre-packed fruit and vegetables and shelves. Marks and Spencer are displaying the Love Food Hate Waste logo and top tips from the campaign on shelf talkers in the fruit and vegetable sections of every store.
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The Food We Waste - Presentation from WRAP
Last month saw the launch of the ground breaking report 'The Food We Waste'. To provide further information and an update on the Love Food Hate Waste campaign, Emma Marsh from WRAP will be presenting at a Waste Information Network event on Thursday 24th July.
The presentation will focus on; - key information from the Food We Waste Report
- an update on the Love Food Hate Waste campaign, which offers consumers easy and practical ways to be more efficient with the food we buy as well as tips, tools and recipe ideas
- advice on how local authorities can get involved in the campaign and deliver local campaigns to residents
You can register for thie event at www.win.org.uk
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Link to us
Show your support for and spread the word of the Love Food Hate Waste campaign by linking to us.
Its now easier than ever to show your support for and spread the word of the Love Food Hate Waste campaign by using one of our links. We have created a series of buttons, banners, skyscrapers and text links for you to place on your website or blog. Take a look at our latest editions, which include animated and flash buttons. Linking to the campaign will give your readers access to an abundance of recipes and tips to help them reduce the amount of food they waste, which will not only help the environment, but benefit their purses too.
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What's new on Love Food Hate Waste Partners
Following WRAP's ground breaking research 'The food we waste' the problem of food waste is even greater than imagined. Research has shown 10 billion pounds worth of food is being wasted each year in the UK, rather than the 8 billion pounds originally thought. New 10 billion pounds posters, billboards, bus sides and banners are now avalible for you to use. Another six fabulous recipe cards are available featuring wonderful recipes from Love Food Hate Waste's own cookery advisor Caroline Marson and Love Food Hate Waste supporters. The recipe card selection includes recipes for 'Sausage Risotto' and 'Banana & Peanut Milk Shake' both of which are 'Great for Kids'. To spread the word of lovefoodhatewaste.com, we have designed a new suite of colourful .com photographic logos for you to use on your merchandising and promotional items.
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