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HIGHLIGHT |
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A special ezine is coming soon for Compost Awareness Week. |
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The ultimate guide to Recycle Week
If you are wondering what event to run during Recycle Week we have just thing to help you...
This year we have produced a Campaign Guide that is full of ideas for events you might want to run based around the theme of "....Just one more thing we can recycle". From giving your recycling banks the green carpet treatment, to shopping trolley races and displays, there is a vast array of ideas to choose from. Whether you use the ideas as they are or modify them to suit your residents - the choice is entirely up to you. Also included in the guide are helpful tips, hints and suggestions for good photo opportunities too! Take a look at our Campaign Guide now and decide what event(s) you are going to do!
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Register your event and get five free t-shirts...
The best way of promoting your Recycle Week event is to wear the t-shirt! A limited stock of Recycle Week t-shirts are now available - so take a look at the Campaign Guide, decide what you are going to do and tell us about it...
Registration is simple - we just need to know who you are (community group or local authority) and what event(s) you are planning to run in your area, then five Recycle Week t-shirts will be on their way to you. Remember to include your contact details and the postal address they should be sent to! In order to get the t-shirts to you on time, the last date for registrations is Friday 23 May.
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Opportunities with BBC local radio...
We have an exciting opportunity to link with 21 BBC local radio stations during Recycle Week, using the services of the Community Service Volunteers (CSV) and the Agents 4 Change programme to help maximise as much local coverage as possible.
By getting involved in the campaign you will be able to:- - access a wide audience for a week-long campaign;
- help promote Recycle Week and local campaign events in your area;
- raise awareness and communicate key messages to local audiences; and
- target a younger demographic audience via the Agents 4 Change programme
The 21 BBC local radio areas are:- Birmingham, Brighton, Coventry, Cambridge, Devon, Gloucester, Ipswich, Kent, Leeds, Leicester, Liverpool, London, Luton, Manchester, Newcastle, Norwich, Oxford, Reading, Swindon, Truro and York. We will contact local authorities in these areas to offer support in organising these joint partnerships. For those who are not involved with one of these partnerships, you can always use the support materials and advice we are producing to accompany this initiative with other local radio stations. This is coming to the website w/c 21 April.
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What else is happening?
Take a sneak preview of the mock up example of one of the posters/press ads in the Recycle Week Campaign Guide. Following your feedback via the Recycle Now Advisory Panel, we are featuring four material streams - aerosols, plastic bottles, glass jars and magazines. These can be used as they are or adapted to suit your local messages. They will be ready to download by the beginning of May.
A range of advertising 'strip ads' are coming soon too! Sorry, no examples to show you yet as we are seeking approval from some big brand names, but keep an eye on the website - they'll be there shortly. HOT OFF THE PRESS! This year our media partner is the Mail on Sunday who will be producing an eight page bound leaflet on Sunday 1st June, with follow up editorial after Recycle Week has ended. This will be accompanied with a microsite supporting the week for on-line readers. They will be following the recycling efforts of four 'families' from their reader panel and each family will have a "recycling expert" from WRAP to visit to show them "just one more thing they can do to make recycling even easier". The leaflet aims to tell the recycling story, bust some of those myths and show what happens to our recycling.
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Places available on courses
WRAP offers a wide range of training courses to enhance skills and encourage good practice. Places on residential courses are open to local authority recycling managers and officers, staff from not-for-profit or community schemes and private waste management companies who are working with local authorities to manage, plan or promote recycling schemes.
New dates are now available to view on the WRAP website for the following courses:- - Recycling Managers Training Course - Phase 1
- Recycling Managers Training Course - Phase 2
- Waste Prevention
- Recycling in Schools
- Monitoring and Evaluation
- Recycle Now Design
- Working with the Community Sector
For more information, course outlines, booking Terms and Conditions, course fees and an application form, visit the WRAP website or email the training department. Further dates will be released on our website when confirmed.
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New press release from Love Food Hate Waste
A staggering 4.4 million apples are being thrown away untouched each day in the UK. These are the astounding findings from research conducted by WRAP.
In response to these findings, Love Food Hate Waste is leading a team including Sainsburys, to look at why we are wasting so much fresh produce and what can be done about it. In support of the Love Food Hate Waste campaign and as part of the research, Sainsburys is trialling new storage guidance to customers both in store and on its website. Findings from the research will be shared with all retailers. Read the press release , catch up with other campaign information or why not put a link to www.lovefoodhatewaste.com on your site.
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