Campaign Success with Local Businesses
Have you considered creating a partnership with local businesses to promote your campaigns?
Kent Waste Partnership has been working with the largest employers in their area as part of the Love Food Hate Waste campaign they are running. Kent approached the companies' media departments and arranged to hold a 'special week', which included putting Love Food Hate Waste leaflets, posters and branded artwork on their intranets and in newsletters to raise the awareness of the campaign with staff. At the end of the 'week' the team spent the day at the company, talking to employees at break and lunch times. One canteen also featured Love Food Hate Waste recipes to give employees a practical demonstration of the campaign. The results of the overall campaign will be released later this year.
If you would like to run something similar in your area, campaign resources are freely available on Love Food Hate Waste Partners and the events cost very little other than staff time.
Why not try it in your area and get your campaign message to thousands of people too?