'Barriers to recycling' report now available
WRAP has published the results of a major research project, looking at the everyday obstacles to recycling and the influence of different factors, from lifestyle through to collections services.
Access to recycling facilities has never been better; nine out of ten households have a kerbside collection scheme. However, even though 64 per cent of us are 'committed recyclers', national targets for recycling will require even more people to recycle and everyone to recycle more of their waste.
To understand how we can get the vast majority of people (who are already recycling) to fully participate in local schemes, we needed to discover what currently prevents them from doing so. To help with this, Recycle Now commissioned research to explore people's barriers to recycling at home.
The results provide new insights into the different forms of encouragement, information and advice required to increase recycling rates with different sections of the population. It also gives us the opportunity to build on this information and make the best use of our budgets by saying the right things to the right people to improve and sustain their recycling habits.
The 'barriers to recycling at home' summary report and a full technical report can be downloaded from www.wrap.org.uk/barrierstorecycling