RecycleNow Brand Benefits
| The recycle now logo is being used more and more by a huge range of organisations; including major brands, retailers, local authorities and community groups; our research shows that 65% of people in England now recognise the recycle now logo. |  |
Using the recycle now logo on your communications materials can offer many benefits:
- Consistent message for householders – by using the logo householders will identify your communication as recycling information
- Save money. No need to pay designers to develop a new campaign. Recycle Now is tried and tested and available to download free of charge
- Well recognised - Used in national TV and press advertising, so will be familiar to householders
- Tried and tested – consumers like the logo, identify with it and it is known to engage people with recycling
- Compliment local campaigns – The iconography can be used to compliment local messaging
A range of materials available – everything from the Futura font, recycle now mark, recycling images, material stream icons and press releases are all available for use.
Futura Font
All Recycle Now communications materials are set in Futura font. For local authorities and other not for profit organisations we can provide this font free of charge, however our funding conditions mean we are unable to supply the font to commercial organisations – sorry! For those who need to purchase the font, we acknowledge that the Futura family of fonts is vast and there are subtle variations between them. Futura Linotype is a very close match but provided you use the correct weight of Futura font for the application as stated in our guidelines, ‘closest match' is acceptable.
Improving recycling through effective communications
This guide covers all aspects of planning, running and evaluating your campaign.